Driven by Community, Rooted in Impact

Where local storytelling, county business, and community purpose connect.

National & Regional Media

The personal story behind Etzler Events advocacy, and the mission of The LOVE>hate Project, has been featured nationally on ABC's 20/20, Dateline NBC, Crime Watch Daily, City Confidential, and more. By sharing a journey through interpersonal violence and turning personal resilience into real-world advocacy, these features highlight the power of turning lived experience into meaningful community change.

As Seen On

20/20

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Dateline NBC

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Crime Watch Daily

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City Confidential

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20/20 ▫️ Dateline NBC ▫️ Crime Watch Daily ▫️ City Confidential ▫️

Melissa talking with 20/20 producers at the LOVE>hate 2025 butterfly legacy event

Melissa at The LOVE>hate Project’s Performing Arts Benefit: Butterfly Legacy’s 9/2025 event talking to 20/20 producers for the show.

Melissa at 20/20 studios in New York

Melissa being interviewed for ABC’s 20/20 at their New York studios 11/2025.

Commerce with Purpose

We believe that thriving local business and strong community well-being go hand in hand. A dedicated portion of every event sponsorship directly supports The LOVE>hate Project’s mission of ending interpersonal violence through their Prison Programs, Presentations, Podcast, and Music Scholarship Program.

Melissa and Founder of The LOVE>hate Project, Buck, at the LOVE>hate event 2023

Melissa and Buck at the LOVE>hate 10-year anniversary event 2023

Sustaining Community Support Through The LOVE>hate Project

  • Etzler Events donates a % of all event sponsorship net proceeds to The LOVE>hate Project. Each event will be updated with specific donation information.

  • Complimentary features in the Community Collective. LOVE>hate receives a 2-page spread, and three separate shoutouts on other pages valuing over $2,500 of free ad space.

  • All raffle proceeds from all events go directly to The LOVE>hate Project.

  • Day-of donation initiatives (like flipping a LOVE>hate branded token. Logo up, Etzler Events donates a stated $ amount).

  • Complimentary advertisement at all events.

Partner with Purpose

Align your enterprise with a platform that delivers high-touch business exposure while making a measurable community impact across Washington and Waukesha Counties.